Creative director Gary McNatton has collaborated with Inter Parfums, on a project forGap personal care products. McNatton has won numerous FiFi awards, including two for legacy Gap fragrances. On April 23rd, his first release with Gap brand Close, will debut in all Gap stores. A fresh, floral musk fragrance from Givaudan ($8.50-$35) is housed in a heavy glass bottle in the shape of an egg, sprayed with an iridescent coating and enhanced with a silkscreened logo. The bottle (from Hangzhou Rensheng) fits into the package via lugs on the bottom that keep the logo facing to the front. A low-profile 13mm pump with a debossed logo and a shiny silver cap complete the picture. The secondary packaging consists of an acrylic box from DAPY Paris, which was molded specifically for the 50- and 100ml fragrance. Kroger Packaging provided the insert to add a spot of color and aid in the visibility of the iridescent coating.

More info: www.gap.com